Uncovering what people actually need, what's holding them back, and translating real human experiences into actionable strategy.

I lead service design and strategic design initiatives to help organizations truly understand the people they serve so they can build better services, policies, and programs.

Work With Me

Areas of specialization

  • Service Design & Experience Strategy Leadership


    Uncovering friction within services and workflows where progress slows from the perspective of the people using it and the people delivering it, across every touchpoint and interaction involved.

    Redesigning the future-state underlying structures, so end-to-end experiences hold together from start to finish, and work for the people relying on it.

  • Human-Centered Research & Concept Testing


    Exploring new possibilities where inefficiencies create opportunity. Using research, data, and AI to test scenarios, examine future states, and design solutions that reduce friction and create momentum.

    Translating emerging technologies into practical, human-centered tools that deliver measurable value and can scale responsibly over time.

  • Organizational Change & Service Blueprinting


    Helping organizations move beyond outdated ways of working and fragmented workflows by uncovering what’s holding them back and shaping practical paths forward that teams can sustain.

    Aligning business and technology leaders around shared priorities and turning competing agendas into unified strategies that deliver meaningful, lasting value.

  • Workshop Facilitation & Stakeholder Alignment


    Bringing leaders and stakeholders together to navigate ambiguity and reach shared, confident decisions.

    Designing and facilitating conversations that surface assumptions, constraints, and tradeoffs early, before misalignment creates friction later.

    Supporting leaders and teams as they build trust, evolve ways of working, and create the conditions for change to last.

Clients I’ve worked with

Notable projects

Selected examples of my work are highlighted below. Case studies can be provided upon request.

Modernizing healthcare provider operations through experience-driven strategy

Led the strategic experience design and operational roadmapping to translate a complex healthcare organization’s vision into an actionable, aligned execution plan.

The initiative aligned leadership around shared priorities, eliminated organizational friction, and created a scalable foundation.

Unified product vision driven by customer-centric strategic storytelling

Developed a cross-product CX narrative strategy to engage key executives within the Google enterprise ecosystem.

The framework served as a strategic positioning tool, empowering account leadership to navigate complex stakeholder landscapes and pitch high-value platform initiatives.

Equipping caregivers with physical tools and frameworks to support them during patient discharge

Led a federal healthcare service design initiative to ensure caregivers are formally recognized and supported when patients transition home.

The project delivered an actionable care framework paired with physical support tools.